Exploring nature nearby
Brand SuiteSocial samples and ideas, captured in brand — palette, type, newsletter previews, and feed tiles.
Primary
#933e3a · #425325 · #9ea86c
Secondary: #CDA917 · Cream
Recoleta · Display & Headlines
DM Sans · Body
DM Sans · Labels & Body
Substack Newsletter
A look at Wild Charlotte's Substack — local trails, wildlife sightings, and seasonal nature guides delivered to subscribers each week.
Instagram Carousel
Four production-ready 1080×1080 feed tiles. Location-gated reveal drives Substack sign-ups.
← Drag to explore →
15-Second Instagram Reel
Cinematic footage at golden hour.
Ambient sound design — wind, birdsong,
footsteps — no licensing required.
SUGGESTED INSTAGRAM CAPTION
The trail looks completely different at golden hour. 🌿
30 minutes after sunrise — that's your window. This week's Wild Charlotte issue has the full guide to best spots at dawn, including what wildlife to expect.
#WildCharlotte #CharlotteHikes #NCTrails #GoldenHour #ExploreCharlotte
Merchandise
Wear the wild — and sip it too. Soft cotton tees in two earthy colorways, plus a ceramic mug built for sunrise coffee on the porch before the trail. Brew bold. Roam local.
Social Playbook
Community & Engagement
Ask followers to share their own nature photos around Charlotte each week. Feature the best submission in the next Substack issue — drives UGC and builds a loyal community loop.
Post a single atmospheric photo of a local trail or preserve with just a cryptic location hint. Caption: “Only subscribers find out where this is.” Drives Substack sign-ups directly.
Share a close-up photo of a local bird, insect, or plant and ask followers to identify it. Reveal the answer (and a fun fact) in the comments. High engagement, positions Wild Charlotte as a knowledgeable guide.
Content & Storytelling
Each month, post a “What's blooming / hatching / migrating this month in Charlotte” graphic. Shareable, bookmarkable, and perfectly on-brand. Each graphic ends with a CTA to the full article.
See July Carousel tiles above
Quick Reels or TikToks shot on a phone — 30 seconds of a local trail with ambient sound and a single text overlay tip. Raw and authentic fits the brand perfectly. Link in bio → Substack.
See Nature in Motion above
Share short quotes or stories from readers — a wildlife sighting, a trail experience — as branded quote cards using the watercolor logo style. Humanizes the brand and rewards engaged subscribers.
Growth Tactics
Partner with Mecklenburg County Parks, Carolina Raptor Center, or local hiking clubs for co-promotions. A shared post or newsletter mention taps into their audience and builds credibility.
At 500 (or 1K) subscribers, run a giveaway — local nature guide book, a park pass, or branded merch. Encourage sharing the Substack link to enter. Substack's referral feature supports this natively.